Great talks don't spread themselves. We put yours in front of the audience it earned.
You did the hard part — you gave the talk. Amplify is the 4-week on-ramp that turns it into a media asset: positioning, content, distribution, and a launch plan built around your message.
We don't market your talk. We run it like a campaign.
Before Amplify, Durrell ran field and message operations for political campaigns, issue-based campaigns, election work, and labor organizing. Amplify applies that same playbook to your talk: a structured outreach campaign, real media pitches, and a written media plan — prepared before launch, executed at launch, and measured against deliverables.
Prepare the launch
Every campaign starts with a plan on paper. We map your audience, frame the message, build your outreach targets, and write the media plan — before anything goes live.
Execute the launch
Launch week runs like election week: coordinated content drops, structured outreach to your targets, and media pitches going out on a set calendar — not whenever we get around to it.
Meet the deliverables
Campaigns answer to results. We measure views, placements, and audience growth against the deliverables we set together — and hand you the plan to keep running it.
Four weeks. One flat fee. Your talk, launch-ready.
A focused 4-week sprint with weekly cohort calls, hands-on message work, and a distribution plan you keep. This is the on-ramp — the paid ad campaign is a separate engagement, scoped after you finish.
Position the message
Audit your talk and your platform. Sharpen the one idea people should repeat after they hear you.
Build the content engine
Clip strategy, cutdowns, and a repeatable format for turning one talk into weeks of content.
Set up distribution
Channels, community, and a media pitch list matched to your story — built for you, owned by you.
Launch with a plan
A momentum calendar for the next 90 days, plus how to scope paid amplification if you want it.
The ad campaign is separate. On purpose.
Paid amplification works best when the message is ready. Once you finish the on-ramp, we scope your ad campaign as its own engagement — sized to your goals and budget, not bundled into a price you didn't choose.
Built by the curator who put 80+ speakers on the TEDx stage
Amplify is led by Durrell Douglas — Houston-based strategist, storyteller, and Founding Curator of TEDx Third Ward. Before speakers, he ran campaigns: political races, issue advocacy, election work, and labor organizing. He's spent years deciding which messages move people — and which talks travel after the stage.
That's the difference: Amplify isn't run by a marketer guessing what spreads. It's run by someone who has selected, coached, and launched speakers at scale — and turned that pattern recognition into a program.
Come see it live first.
Every week we host a free open house: how the on-ramp works, real client breakdowns, and open Q&A. No pitch pressure — just proof.
Join the weekly open house